drink vending machines Archives - Page 3 of 3

Diet Coke Reveals World’s Most Slim & Skinny Vending Machine

We all know that, in general, vending machines for sale are getting leaner in terms of caloric content, but what about the actual size and shape of the product? While Coca-Cola has been promoting slim sodas with their Diet Coke brand for decades, they are now taking a more literal approach with their brand-new skinny drink vending machine.

Appropriately dubbed “The Slender Vender,” this ultra-slim Coke soda vending machine has been popping up in a variety of locations around the United States. A vending product this small was sure to get big reactions, and Coca-Cola was wise enough to capture some of the best ones in the YouTube video below:

The clip not only spotlights the construction of this one-of-a-kind Coke soda machine, it also shows the versatility of a truly slim vending machine. The “Slender Vender” can be seen hiding between larger vending machines, standing amongst treadmills at a gym, and in-between bowling lanes at an alley. It’s certainly a smart way to market the calorie-conscious Diet Coke product, and is unique enough to make many stop in their tracks and grab a cola. In an age where vending machines seem to always aim bigger, it will be interesting to see if the “Slender Vender” encourages vending machine manufacturers to create smaller, more versatile devices.

Eco-Friendly Customers and Coffee

Vending.com has learned that what makes a cup of coffee delicious might depend on more than just the beans used and the coffee and hot beverage vending machine it’s made in. According to an article by the Los Angeles Times, a research team ran an experiment in which participants were presented two cups of coffee, one that was “eco-friendly” and one that was just a regular cup of coffee. What the participants did not know was that both cups of coffee were made from the same beans and in the same standard coffee maker.

While the phrase “eco-friendly vending machine” might not make all coffee consumers crave more environmentally conscious coffee, participants were also surveyed on various issues before the study and the results showed that the majority of participants that were concerned about the environment preferred the eco-friendly brew. Those same participants were also willing to pay about 25 percent more for a coffee they believed shared their views on the environment.

When it comes to coffee or drink vending machines, you might not need to change your product offering to continue to be successful, but this is a good example of how knowing your customers and what their preferences are can help your vending machines, eco-friendly or otherwise, become even more profitable.